"Product Placement should be displayed specifically for broadcast journalists, not just anyone who famous on social media. "
This statement is based on observations through digital sites. It is very sad to point out that: Is it necessary to place products on individuals who are supposedly famous?
Do you expect that the so-called famous person will be able to attract a large number of customers and provide satisfaction? Wait a minute, does the digital-fluencer have genuine followers?
Or more clearly; Product Placement on Individual Social Pages or Social Pages of Documentary Shows/Doku-Magazines/Magazines?
"I prefer to follow a single mother on Instagram even though she doesn't have many followers, but her work as an established investigative journalist interests me more than those who are somehow recognizable." (This is the Viewpoint of the Current Generation)
Most of them may have been famous in the television era, but not on the digital platform. Sorry if it's a bit harsh, but these days 'Rakyat' only support 'Rakyat'. And journalists (broadcasting) are also 'the Rakyat'.
Influencers or hosts may pose a big challenge to the media industry through the marketing aspect of a product, but let me tell you a secret...
These people also actually have to pay a digital platform to increase the viewing rate for their 'Personal Social Pages'. It is called the "View Booster Engine".
How much do these influencers/hosts have to pay to increase their platform views? That's where their demands for unreasonable prices to be paid by product sales companies begin.
Does the company's product make a profit from the marketing involved? The answer can be found by clicking: Millions Of Views, Zero Sales
Sorry, I don't want to cut off anyone's livelihood, I prefer transparency in work and fair rewards for both parties.
Product Placement methods in TV magazine/docu-magazine programs based on analysis of the South Korean film industry.
In South Korea, the concept of product placement has been used to identify how the style of product casting in films or TV affects its appeal to viewers.
"The impact of on-screen locations and scenes in television dramas on consumers (audiences) has been extensively studied in the tourism literature." (Beeton, 2001, Connell, 2005, Frost, 2004, Kim and Richardson, 2003, Riley et al., 1998, Tooke and Baker, 1996)
By using the literature theory of product placement, plus adapting it in a magazine or docu-magazine program.
"Fantasy films have the ability to influence people, and so do reality shows."
The method of product placement depends on the actual media company, for example Crime Magazine Format Shows (Focus on reporters instead of hosts):
VISUAL: Close-Up designer watches (Product) worn by journalists.
SCRIPT: Crime reporters together with 30 members from the Petaling District Police Headquarters conducted an OPS Sarang at exactly 12 midnight.
Among the examples that can be taken, it will definitely attract fans and viewers. Wait a minute... focus only on television shows?
Digital platforms can be divided into major content and minor content based on the duration of a video, which is definitely focused on the brand involved.
How much does a broadcast journalist's salary compare to a host's? As far as I know, a broadcast journalist's salary can't afford to buy a Mercedes-Benz A-Class car.
This is to avoid waste by offering existing products, more in-depth, products that have been well-known for a long time, and only need a slight revamp towards digital.
Why do you want to benefit individuals while companies are the ones in turmoil?
Let me give you an example: People selling burgers, need to sell in expensive rental areas or on their own land, which is definitely a permanent property asset.
Maybe the supposedly famous person has connections to investors or product companies who want to sponsor... wait a minute, sponsoring individuals or industry media?
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